Lauching a Lebanese Beer Company Essay Example for Free

Lauching a Lebanese Beer Company Essay Introduction 961 Beer has a fascinating history which illustrates to aspiring entrepreneurs that with hard work and determination, even crazy business ideas are able to succeed. At a time when building were being destroyed and the city of Beirut, Lebanon was in shambles, the founders of 961 Beer decided to move forward with founding Lebanon’s first craft brewing company – a surprising fact because this region of the world begin the tradition of brewing beer. As discussed below within the framework of a SWOT analysis, several factors contributed to the success of the company, and will play an integral part in the company’s future as it expands to meet demand. SWOT Analysis A SWOT analysis is meant to drive a company into meaningful action to capitalize on its strengths to seize opportunities as well as protect itself from outside threats or internal weaknesses. Strengths 961 Beer is fortunate in that it benefits from several internal strengths. Organizationally, the company is simplistic: with few employees and condensed management, the company is able to benefit from the strong direction of a select few. In addition, the few people involved, particularly Hajjar and Henrik, have a passion for food and drink and enjoy the process of providing high quality wine to their customers. In addition, with less â€Å"baggage† the company is able to quickly innovate and adapt to changes in the customers tastes. Hajjar is also very passionate about food and wines of the region, leading to his dedication to the success of 961 Beer. He provides leadership that focuses more on the product itself, in order to ensure that it will be a beer that the Lebanese will be 1 proud off. As a recent CEO, Hajjar also appears to bring a substantial amount of capital to initially invest in the business. However, money runs out quickly, and now 961 Beer must pay for itself. The 961 Beer product line also has several strengths. The beer is of high quality because it was produced using only fresh ingredients and in small batches. The company is able to produce several new beer styles, and it heavily uses Lebanese products in brewing its beer. This gives 961 Beer a unique advantage over other beer options, and it attracts customers who are looking to try something new, all while support Lebanese products. Several areas of marketing also have specific strengths. 961 Beer was able to coin the catchphrase â€Å"Are you resistant to change? † which took off in a time when the country was suffering from the effects of war. â€Å"Change† is a simple idea that is very popular in a downtrodden country, and by associating itself with such a concept, 961 Beer is able to appeal to a large group of potential customers. To further this concept, the packaging is deliberately â€Å"under-designed† and meant to be seen as simplistic, pure, and natural, which will attract customers interested in such aesthetic characteristics. The pub is also strategically placed in Beirut’s bustling nightlife scene. This helps to increase 931 Beer recognition and build brand loyalty among new customers. The pub also helps to provide as a gathering place for people to come and education themselves about the brewing process and try various types of beer. Weaknesses Like most entrepreneurs, 961 Beer was started by founders who had very little idea of what they were doing. By trial and error, Hajjar was able to brew batches of beer in his kitchen for several months until the beer began to improve. Although 2 Organizationally, the company is operating at capacity and is simply unable to produce any more for its additional customers. Also, it does not appear that 931 Beer is able to adequately predict how much demand is set to grow. Because the company is still new, there is little money for expensive advertising. This means that customers will be less mainstream, and more trendy, with the ability to follow the latest trends on the internet. Opportunities 961 Beer is the first craft beer in Lebanon in recent memory, even though Lebanon has a history in beer brewing. Education of customers leads to a fun, exciting experience that allows customers to â€Å"experience change† by trying more types of 961 Beer. This opportunity to provide a personal touch will give customers a lasting positive impression of 961 Beer. Personal interaction with customers allows the company to collect feedback on its beers and make adjustments. Customers are interested in supporting companies that heavily use Lebanese products. Particularly when the country is plagued by war, providing people the opportunity to work and be part of 931 Beer is a great way to create loyal customers. Advertising on social media is an effective way of reaching the younger, trendier crowd that is more along the lines of who is frequenting the bars and drinking on a regular basis. Threats Clearly, the colossal threat to the company’s survival is the place of its headquarters. Lebanon is routinely in wartimes, and has been through several wars with neighboring countries ever since 961 Beer began in 2006. Unfortunately, visitor levels to the 961 Bar decrease when conflict increases, which makes sales plummet. The competitive environment is monopolistic. The local beer market was monopolized by Almaza, which was acquired in 2002 by Heineken. In total, Heineken 3 controlled about 70% of the local beer market at the time 961 Beer was founded. With so much power, Heineken has pricing power that 961 Beer cannot match. Other bars became more reluctant to sell 961 Beer because the bar was seen as a threat to their own business. 961 Beer will need to befriend these bars and show them that the bars can enjoy more success by joining 961 rather than going against them. Many customers are not accustomed to drinking anything besides commercially processed, mass-produced beer from large competitors. This means that 961 Beer must educate their customers about the different types of beers and convince them to try 961 Beer. Evaluation Plan: Expand outside of Lebanon Based on the analysis performed above, it is clear that 961 Beer must expand out of Beirut, Lebanon in order to remain successful. While this will increase the risk of lesser quality or require the use of non-Lebonese products, expansion is required to ensure the company’s long-term success. Several steps must be taken before the expansion, all while 961 Beer continues to grow business in Beirut and manage bar operations. First, 961 Beer must address its capacity issues. 961 Beer seems to have had some difficulty in predicting the amount of beer it needs to brew in order to meet the growing demand. An analysis of their books will be helpful to garner a better idea of what demand will look like in the future, accounting for their company’s growth rate. Next, 961 Beer needs to establish relationships with businesses in neighboring cities and countries. Bottling and shipping beer from Lebanon is unrealistic with high likelihood of war, so 961 Beer will need to establish microbreweries within these other locations. Quality can still be maintained by ensuring that Lebanese ingredients are still used in the brew, but costs can be recuperated by charging customers in those 4 countries a higher premium for the same beer. Finally, 961 Beer needs to join international beer festivals in other countries in order to garner worldwide interest and to further increase recognition and demand among worldwide customers. There are several major risks that could undermine this plan for expansion. Clearly, the largest threat to 961 Beer is the ongoing threat of war in Lebanon and neighboring countries. Unfortunately, there is little to nothing that can be done to stop this threat. Without expanding into other countries, a war in Lebanon could wipe out the entire company. However, as discussed above, 961 Beer can minimize this risk by establishing separate microbreweries in other countries so that there is no single source where 961 Beer is brewed. Nonetheless, establishing other microbreweries increases another risk: the risk of uneven and unequal quality. 961 Beer can lessen this risk by brewing its â€Å"brewmaster’s select† along with seasonal beers to appeal to customers in the new countries. 5.

College Admissions Essay: Help the Little Children :: College Admissions Essays

Help the Little Children    "I believe the children are our future; teach them well and let them lead the way. Show them all the beauty they possess inside." These are the words of the well-known singer, Whitney Houston. They are words that I truly intend to live by. My greatest reason for wanting to further my education is to be able to teach and help the children.    See, I come from a small community in Mississippi called Fitler. Many people have not even heard of it. In this community there is nothing positive to motivate or encourage the children to get involved in meaningful goals. One would think that there wouldn't be any problems in a community of roughly 200 people, which is only growing because of teenage pregnancies. I heard a woman from the state's capital make the statement that "the people in this area are either overweight, Christians, or pregnant because all they have to do is eat, go to church, and have sex." As harsh as that sounds, I agree. They are in the middle of nowhere surrounded by nothing. These children have to ride the bus for one and one-half-hours just to get to school.    I believe that if there were more activities, organizations, encouragement, and motivation, and if they had someone to teach them the importance of an education and the values of life, many of their problems would cease. Therefore, with my education, I will enrich the lives of these children. First, I will start a 4-H Club. I will also organize a Big Brother and Big Sister Youth Group, build playgrounds, and start little league athletic departments. I will build a Youth Center with a library, video arcade, and skating rink. The center will also offer classes in Biblical education, computer education, and tutoring for all grade levels. I will hire advisors to come in biweekly for ACT Preparation courses and courses on Maslow's Hierarchy of Needs. There will be two guidance counselors available at all times and I will provide a way for the older children to earn money. I even have plans for building a school in closer proximity to the students.    I'm constantly realizing that everyone is not as blessed as I am. College Admissions Essay: Help the Little Children :: College Admissions Essays Help the Little Children    "I believe the children are our future; teach them well and let them lead the way. Show them all the beauty they possess inside." These are the words of the well-known singer, Whitney Houston. They are words that I truly intend to live by. My greatest reason for wanting to further my education is to be able to teach and help the children.    See, I come from a small community in Mississippi called Fitler. Many people have not even heard of it. In this community there is nothing positive to motivate or encourage the children to get involved in meaningful goals. One would think that there wouldn't be any problems in a community of roughly 200 people, which is only growing because of teenage pregnancies. I heard a woman from the state's capital make the statement that "the people in this area are either overweight, Christians, or pregnant because all they have to do is eat, go to church, and have sex." As harsh as that sounds, I agree. They are in the middle of nowhere surrounded by nothing. These children have to ride the bus for one and one-half-hours just to get to school.    I believe that if there were more activities, organizations, encouragement, and motivation, and if they had someone to teach them the importance of an education and the values of life, many of their problems would cease. Therefore, with my education, I will enrich the lives of these children. First, I will start a 4-H Club. I will also organize a Big Brother and Big Sister Youth Group, build playgrounds, and start little league athletic departments. I will build a Youth Center with a library, video arcade, and skating rink. The center will also offer classes in Biblical education, computer education, and tutoring for all grade levels. I will hire advisors to come in biweekly for ACT Preparation courses and courses on Maslow's Hierarchy of Needs. There will be two guidance counselors available at all times and I will provide a way for the older children to earn money. I even have plans for building a school in closer proximity to the students.    I'm constantly realizing that everyone is not as blessed as I am.

Assess the Role of Faith in Supporting Religious Belief Essay

In 1877, William Kingdon Clifford propositioned in his book â€Å"Ethics and Belief† that belief in something without sufficient evidence is irrational. Whilst he accepted that in many beliefs there is often an epistemic gap between the evidence and the conclusion (inductive reasoning) he did also claim that â€Å"It is wrong always, everywhere, and for anyone, to believe anything upon insufficient evidence.† Furthermore he claimed that that tolerating credulity (a tendency to believe readily) and superstition will damage ultimately society. He concurred with David Hume (1711-76) when he said â€Å"All wise men proportion their belief to the evidence.† This stance – that belief without sufficient evidence is irrational – is called evidentialism, and is adopted by many atheists (including Clifford and Hume) in their view of theology. However, natural theology instead attempts to meet evidentialism on its own terms by trying to show that belief in God is actually rational. It draws collectively upon all of the a posteriori arguments for God’s existence including the teleological, cosmological, moral and experiential arguments. However, it is rare that an atheist will be convinced by the evidence of these arguments anywhere beyond the point of agnosticism. It is generally accepted that belief in God requires some element of seemingly irrational faith. Indeed, the stance of fideism states that reason plays no part in belief. â€Å"Whoever attempts to demonstrate the existence of God†¦is an excellent subject for a comedy of higher lunacy.† – Soren Kierkegaard. Moderate fideists suggest that reason can actually be destructive to one’s faith. They claim that reason leads to arrogance by encouraging the idea that human reason alone will suffice and that God unnecessary for moral or spiritual direction. Whilst moderate theists view reason as a barrier to true faith however, (thus disregarding natural theology as irrelevant) extreme theists go so far as to agree with Tertullian when he said (AD 155-222) â€Å"Credo quia absurdum est.† or â€Å"I believe because it is absurd.† Aquinas (1225-74) claimed that there were two ways in which to know God. The first is through natural theology, including his five a posteriori proofs constructed by human reason. The second is through â€Å"revealed theology† which cannot be found by human reason alone, but must involve divine intervention or revelation. The acceptance of these revealed truths requires faith, and this is fundamental to the Christian religion. For example, only faith can reveal the truth behind the statement â€Å"God is the father, the son and the Holy Ghost† or that â€Å"the bread of communion is the body of Christ†. Thus revelation provides us with a body of truths, which must be taken on faith alone. Aquinas claims that faith is a combination of reason and opinion. It involves reason since it is propositional i.e. claims certain beliefs to be true and therefore similar to scientific knowledge. On the other hand these truths cannot be proved, and so involve an epistemic gap. It is this epistemic gap that makes faith a matter of opinion and so allows humanity free will over their belief. The stance that it is our choice whether or not to take a leap of faith was also held by Soren Kierkegaard (1812-1855). Alvin Plantinga (1932-) proposed that the classical foundationalism upon which evidentialism is based is flawed. Foundationalist beliefs are described by Plantinga as â€Å"the starting points for thought† and he summarises their definition as: â€Å"I am entitled to believe X without any evidence if and only if it is self-evident, incorrigible or certain to me in some way†. He argues that this is flawed, since this statement is itself neither self-evident, incorrigible nor is it certain in some way. It appears therefore that foundationalism defines itself as irrational. He also states that there are many beliefs that can be held rationally, but that do not fall under the foundationalist criteria or that can be justified contingently. For example, the trust we have in our memory, or the belief that other people have minds of their own. Plantinga argues that we must ultimately reject classical foundationalism on the grounds that it is incoherent, and also because it rejects many beliefs that common sense tells us to be properly basic. He propositions that his reformed epistemology should take the place of classical foundationalism, and because of this: â€Å"It is entirely right, rational, reasonable and proper to believe in God without any evidence at all.† A theist might claim that it just appears obvious to them that God exists, and for Plantinga this is good enough. However, surely this would mean that anything we like can be a properly basic belief? Could a child’s belief in Santa Clause not be defined as properly basic? Plantinga would respond by saying that it is the beliefs directly connected to God’s existence that are properly basic, rather than the belief in God’s existence itself. For example, the guilt felt after committing a bad deed or the sense that something must have cre ated and designed the universe. Blaisà ¯Ã‚ ¿Ã‚ ½ Pascal (1623-1662) deemed that it was reasonable to have faith in God by a sheer act of will, so certain was he that he put forward a wager: â€Å"Let us weigh the gain and loss in wagering that God is (exists)†¦If you gain, you gain all, if you lose, you lose nothing.† By this, he meant that the theist stands the chance of gaining entrance to heaven at the risk of nothing, whilst the atheist however risks damnation to hell. However, surely this basis of self-gain is at odds with the teachings of the Christian church? W.K.Clifford suggested that God would deny heaven to those who followed Pascal’s wager on the basis that faith should be founded upon trust and morality, not self gain. Pascal might have responded that true belief would arise from the habit of religion i.e. baptism, mass, prayer etc. However, this is contradicted somewhat by his opinion that one’s relationship with God should be somewhat deeper. â€Å"It is the heart which pe rceives God and not reason.† Furthermore, Pascal’s definition of faith appears to ignore the recognition of God’s immanence and His affect on our everyday lives. William James (1842-1910) found Pascal’s proposition that we can change our beliefs by an act of will entirely ridiculous. He claimed solidly that our beliefs are contingent i.e. each new belief is connected to the previous one. He does agree however that it is rational to sustain a belief even without sufficient evidence given certain circumstances. The first circumstance is where the evidence is indeterminate between two beliefs i.e. favours neither option. The second circumstance is if we are faced with a genuine option i.e. one that is living, forced and momentous. By living James means one that is a reality, as opposed to a dead option, that whilst theoretically possible, isn’t actually going to happen e.g. a devout Catholic supporting the gay pride movement. A forced option is one that cannot be avoided, e.g. choosing whether to go to school or to have a lie in when your alarm goes off at 7:30. A momentous option is one that is unique and irreversible e.g. joining the army – as opposed to a trivial option which is reversible and one that happens regularly throughout life. James states that it is therefore sometimes rational to believe in God without sufficient evidence if the choice is a genuine option. He disputes Pascal’s wager as necessarily being a genuine option as it is not necessarily forced (one could deny the possibility of going to hell) nor is it necessarily living (one might be a devout follower of a different religion). However, he does accept that for a person who perceives the evidence as indeterminate and is already open to belief in God, Pascal’s wager might succeed in tipping the scales and getting them to make that leap of faith. James does believe however that faith can in some instances be a genuine option, and a decision that involves seizing the opportunity and taking a risk. He states that when faced with a genuine option and without sufficient evidence, making a decision will then reveal the evidence to us. For example, one cannot be sure of a stranger’s kindness until they have decided to trust the stranger and give them a chance. Similarly, by making a leap of faith in God, the definitive truth will be later revealed by eschatological verification. However, natural theologians such as Aquinas would certainly dispute James’ claim that the evidence is indeterminate, for the cosmological, teleological, moral and experiential arguments – whilst inconclusive – can be extremely persuasive. Furthermore, like Pascal, he seems to ignore faith as an acceptation of God’s immanence and active presence in our lives. The version of faith held by Aquinas, Plantinga, Pascal and James is propositional in that they all claim that faith about believes in God’s objective existence. However, faith can also be seen existentially as an attitude incorporating God subjectively into the believer’s life. For instance, when I say â€Å"I believe that murder is wrong† or â€Å"I believe in free speech† I am not stating anything about existence, but rather about my commitment towards certain values. H.H.Price (1899-1985) claimed that the statement â€Å"I believe in God† is similar to this in that it is a way of perceiving the world using certain values. â€Å"to see oneself as a created, dependent creature, receiving life and well being from a higher source†¦the only appropriate attitude is one of grateful worship and obedience.† – John Hick. To conclude; each of the arguments examined above vary in their relationship with reason, but what they all have in common is that faith is central to the believer and must work independently of reason to some degree. Some of the arguments incorporate reason, some reject it entirely, but the transcendent nature of God can never be proved, can never be indubitable, for faith is an integral part of religion. Perhaps then natural theology is not trying to prove God’s existence to the point where faith is cast out and certainty resides in its place, but rather it is merely trying to explore God’s nature. â€Å"I do not seek to understand so that I may believe, but I believe in order to understand† – St. Anselm (1033-1109) Proslogian 1. Natural theology could therefore be seen as an expression of faith, rather than a foundation for it. The majority of theists argue that faith is necessary, for if God proved himself to us, we would no longer have free will over our belief and so would be robots without dignity. On the other hand, surely God in His omnipotence could find some way of maintaining our freedom whilst simultaneously providing us certainty of his love? Why not give certainty to the millions of His helpless and suffering children who have lost faith; for where is their dignity?

Essay on The Character of Macbeth from Macbeth - 1960 Words

Macbeth from Macbeth In William Shakespeares tragedy Macbeth we find a guilt and fear-ridden usurper of the throne of Scotland. Let us study this character in this essay. A.C. Bradley in Shakespearean Tragedy paints a portrait of Macbeth: Macbeth, the cousin of a King mild, just, and beloved, but now too old to lead his army, is introduced to us as a general of extraordinary prowess, who has covered himself with glory in putting down a rebellion and repelling the invasion of a foreign army. In these conflicts he showed great personal courage, a quality which he continues to display throughout the drama in regard to all plain dangers. It is difficult to be sure of his customary demeanour, for in the play we†¦show more content†¦(78) The Tragedy of Macbeth opens in a desert place with three witches who all say together the mysterious and contradictory Fair is foul, and foul is fair. Macbeth is greeted by the witches with hail to thee, thane of Glamis, thane of Cawdor, and thou shalt be king hereafter! When Ross and Angus arrive with news of Duncans reward (He bade me, from him, call thee thane of Cawdor), it is logical for Macbeth to assume that all of the weird sisters prophecies will come true. Macbeth is rapt on the suggestion and concludes that chance may crown me. After the kings announcement that We will establish our estate upon / Our eldest, Malcolm, Macbeth says, The Prince of Cumberland! that is a step / On which I must fall down, or else oerleap, for his scheming is seriously underway. Duncans visit to Inverness, a one-night celebration of the victory, occasions quick plotting. Macbeth recognizes that King Duncans virtues / Will plead like angels, trumpet-tongued, against / The deep damnation of his taking-off, while he himself has only vaulting ambition on his own side. Macbeth feels the pressure of the impending bloody business and thereby has a vision of the murder instrument: Is this a dagger which I see before me, The handle toward my hand?Show MoreRelatedA Character Comparison of Macbeth and Prospero from Shakespeares Macbeth and The Tempest676 Words   |  3 PagesShakespearean characters, Macbeth and Prospero, from Macbeth and The Tempest can greatly compare to one another. From the very beginning, these two men are hard to understand and seem like your average warrior and ruler. Both of these characters are dealing with struggle of power; however, they both deal with this issue in different, interesting ways with different results. At the end of these two plays, we meet two entirely different characters than the ones that we were introduced to from the beginningRead MoreSimilarities Between the Philosophies from Machiavellis The Prince and the Characters from Shakespeares Macbeth646 Words   |  3 Pagesbeing despised and hated. 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